Inspirational 2016 – Shortlist – Branded Content
Inspirational 2016 – Shortlist – Special formats
Inspirational 2016 – Shortlist – Best use of Social Media
IKEA’s 20th show flat anniversary: The first home on Instagram
IKEA has been in Spain for 20 years. How many pencils have you shoplifted since then? How many couples have ended up in Narnia after getting lost in their endless aisles?
So many years furnishing our homes, and at last, the Swedish enterprise has decided to have its own. What is more, it has been on Instagram, so that the online community can visit it, as well as discovering every single corner of its background and living experiences.
Check the whole apartment at @salon_ikea