Toyota

Lígate a un Aygo

AWARDS

Inspirational 2015 – Bronze – Best use of Social Media

El Sol – Shortlist – Media

 

When a client like Toyota asks you to make teens fall in love with the launching campaign of its new Aygo even our computer’s keyboard shake. How to draw the attention of an audience unable to take their sight from their smartphone?

As it is generally known, if we “have to”, we “should”. Thus, we used Whatsapp as a Trojan horse and sneaked into their favourite social network.

tira_ligateunaygo_alta

 

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